8 educational videos as well as some writing prompts you can complete at your own pace. Taught by professional artist April Lacheur who has 20+ years of experience building a successful art business.
Welcome fellow Artist! Strong marketing is ESSENTIAL to art business success! You could have the most incredible art, however, if no one knows it exist, you won't have business success. That is where strong marketing comes in! I will discuss the basics of marketing, specific tools and strategies and also share examples from how I have successfully marketed my own art business over the past 20 years. These are all of the things I wish I had a better understanding of earlier on in my career.
Branding is not just for big companies... it is for Artists too! Defining your Artists Brand provides the framework for marketing your art in a clear and consistent way. This lesson will help you figure out your brand and how to express it.
There is lots to share in this chapter! ALL of the ways an artist can share their art including online methods as well as 'real life' opportunities. We will discuss all the options so you can choose what routes to pursue. Hint - Not all opportunities are right for all artists. This chapter will help you figure out where best to focus your marketing efforts!
Let's explore the many tools an artist should have in their 'Art Marketing Toolkit'. These include online and offline tools as well the marketing tool I have personally found to be one of my VERY BEST marketing tools (hint - it's probably not what you think!)
Consistency is key in marketing! Let's figure out a realistic plan for your marketing so you don't get overwhelmed and can be marketing on a regular basis. After all, marketing works best when done consistently!
In this Chapter we will discuss the importance and methods of providing great customer service and building connections with collectors. We will also explore ways you can make offers to potential customers.
This chapter is filled with my BEST practice tips for 3 important online marketing tools; your social media, website and newsletter.
It's time to make a marketing plan! I will guide you through how you can make you own Art Marketing Plan. With a plan there is less overwhelm and more success! To wrap up the course I will share my top 5 business tips and some of my favourite marketing resources you can use in your Art Business.